Vol. 9 No. 1 (2026): Indonesian Journal Of Business And Economics

Articles

• FAIR PRICE OF STOCK USING PRICE EARNING RATIO AND PRICE TO BOOK VALUE IN INVESMENT SERVICE COMPANIES

  Hadi Satria Ganefi, Yasir Maulana, Wachjuni (Author)

  1-7

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• THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND LEARNING AGILITY ON EMPLOYEE PERFORMANCE : THE MEDIATING ROLE OF WORK (A Study of Civil Servants at the Regional Secretariat of Kuningan Regency)

  Retno Kurniasih, Amara Aurelia, Achmad Sudjadi (Author)

  8-26

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• OPTIMAL PORTFOLIO CONSTRUCTION MAXIMIZING INVESTOR UTILITY: A STUDY OF BBRI AND WIKA STOCKS

  Nur Afifah Az-Zahra, Muhammad Zaqi Amali, Arief Surya Lesmana, Dadan Darmawan Muttaqien (Author)

  27-38

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• THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON BRAND SWITCHING WITH BRAND IMAGE AS A MEDIATING VARIABLE: EVIDENCE FROM ORAL CARE PRODUCT USERS IN KUNINGAN REGENCY, INDONESIA

  Tifa Sufiati Istiqomah, Micki Watulandi, Wachjuni , Wildan Agista (Author)

  39-49

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• DIGITAL TRANSFORMATION, BUSINESS MODELS, MARKETING STRATEGIES, AND SUSTAINABLE PERFORMANCE IN MSMES: A SYSTEMATIC LITERATURE REVIEW

  Januar Habibi Mahsyar, Faishal Rahimi, Ilham Akbar, Neng Evi Kartika (Author)

  50-63

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• FROM WORK ENVIRONMENT TO EMPLOYEE LOYALTY: THE MEDIATING ROLE OF JOB SATISFACTION

  Rina Masruroh, Disman, Riska (Author)

  64-74

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